Creative Validation
modulePaidCreative testing — predict how people will respond to your images, videos and ads before anything launches, with attention heatmaps, scores and industry benchmarks.
Inside Creative Validation
3 screensCreative Validation is a creative testing module: it predicts how people will respond to your creative work before anything launches, using models built on years of eye-tracking and consumer-response research. Drop in images, videos, or mixed media ads. Every asset is scored on Attention, Focus, Cognitive Demand, Engagement, and Memory — plus Trust, Intent, and Avoidance, surfaced in Trusapien and not in the provider's own product — and rolled into one Impact Score from 1 to 10, where 7 or above reads as ready to run. Heatmaps show where attention lands and the fogmap shows what disappears; on videos you can follow the score scene by scene. Mark the areas that carry your message for per-area visibility numbers, set objectives to read every score against the right industry benchmark, compare up to six candidates side by side, and export the raw results. Three specialists sit beside every screen — a Results Guide, an Objectives Advisor, and an AOI Assistant — to explain what the numbers mean and guide setup. All processing runs through Trusapien's own provider account: your files and results stay in your workspace.
- ✓Predictive scoring — every image, video or mixed media ad scored on Attention, Focus, Cognitive Demand, Engagement, and Memory, rolled into one Impact Score from 1 to 10
- ✓Exclusive metrics — Trust, Intent, and Avoidance surfaced in Trusapien and not in the provider's own product
- ✓Attention heatmaps and fogmaps — see where eyes go and what disappears; if you cannot see it on the fogmap, your viewers will not see it either
- ✓Per-area visibility — mark brand, product, headline, text and call-to-action areas and get per-area attention and visibility numbers
- ✓Industry benchmarks — set purpose, industry and use case once and every score reads against the right benchmark, from far below to far above
- ✓Decide with evidence — compare up to six candidates side by side, read composed insights, get concrete text recommendations, and export raw results
- ▪Scoring runs against the provider's predictive models; it forecasts likely human response and does not replace a live campaign test
- ▪Supported formats: png, jpg, jpeg and webp images (20 MB), and mp4, webm, mov, mkv, avi video and gif mixed media (500 MB, up to 7 minutes)
- ▪Engagement, Memory and Clarity maps are not delivered for motion formats
- ▪Scoring consumes a metered allowance per prediction; the workspace's usage page shows what each period has spent
- ▪The delegated Micro-OS layer (Scoring, Improvement, Choosing and Watch workers) is licensed separately and is not part of this listing
Plans
Paid modules go through a short request — nothing is charged here.
What this needs
Runs entirely on what you paste in — no accounts to link, no data access to grant.