Creative Validation
Creative Validation · VerifiedPredict customer responses to your creative before launch
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Creative Validation is a creative testing module: it predicts how people will respond to your creative work before anything launches, using models built on years of eye-tracking and consumer-response research. Drop in images, videos, or mixed media ads. Every asset is scored on Attention, Focus, Cognitive Demand, Engagement, and Memory — plus Trust, Intent, and Avoidance, surfaced in Trusapien and not in the provider's own product — and rolled into one Impact Score from 1 to 10, where 7 or above reads as ready to run. Heatmaps show where attention lands and the fogmap shows what disappears; on videos you can follow the score scene by scene. Mark the areas that carry your message for per-area visibility numbers, set objectives to read every score against the right industry benchmark, compare up to six candidates side by side, and export the raw results. Three specialists sit beside every screen — a Results Guide, an Objectives Advisor, and an AOI Assistant — to explain what the numbers mean and guide setup. All processing runs through Trusapien's own provider account: your files and results stay in your workspace.